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Klar is crafted exclusively from locally sourced raw, natural ingredients, ensuring that every drop resonates with the true character of its components. The brand’s commitment to transparency is not just in the bottle but in the entire production process, echoing the ethos of being “clear and direct”—just as the word “klar” suggests. This dedication to simplicity and purity sets Klar apart, as it strives to provide a clean and crisp drinking experience that is as straightforward and unpretentious as the name itself.
Klar stands for uncompromising quality and a “lucid” reflection of its origins.
The brand “Klar” draws its essence from the German word “klar,” which translates to “clear,” “transparent,” and “distinct.” The philosophy behind Klar spirits is deeply rooted in purity and authenticity—producing a spirit that is unclouded by additives or artificial flavors. In the context of its meaning, “klar” embodies clarity, straightforwardness, and precision, much like the distilled spirit itself.
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